OK, it’s a single ad. And it’s semi-relevant to my interests.

I am not outraged. I am not upset. In fact, there’s a good chance that had we not received so many emails from folks wondering just who the hell Google thought it was, violating the sanctity of our inboxes with a sponsored email from Delta — an advertisement! — that I might not have even noticed.

But there it is, among all the other crap in my “Promotions” tab. An offer for an “Economy Comfort Upgrade” — or, rather, an offer to pay for one — on a Delta flight.

This should bother the hell out of me. It’s my inbox. It’s a mess, even on a good day. And I don’t want anythinking clunking it up more than it already is.

So why am I OK with this?




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