HTC fields a ‘mid-range flagship’ that proves plastic and premium aren’t mutually exclusive

If there was one product launch that was drowned out in the noise of Mobile World Congress, it was the HTC Desire 816. Announced just a couple of hours before the whirlwind Galaxy S5 event, HTC’s new mid-range strategy wasn’t the top story for MWC, or even the day of Feb. 24, 2014. But as HTC looks to China and the mid-range for future growth, the Desire line in general, and the 816 in particular, are of huge importance to the Taiwanese manufacturer.

The Desire 816 is HTC’s “mid-range flagship,” the company tells us — the leading device in the Desire line, a range which fielded solid, though perhaps under-appreciated handsets in 2013. And there’s more than a little HTC One DNA in this handset, with its front-facing speakers, pleasing curves and surprisingly full-featured Sense software experience. Join us after the break for our first look at the European 816, the second phone to ship with HTC Sense 6.




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