Tag Archive: female

Google launches game design contest to inspire female developers

The winner has a shot at $ 25,000+ in total prizes.

In early December of last year, Google launched a new program called “Change the Game” to help shed some light on the female gaming community. Google reports that 49% of people that play mobile games on the Play Store are women, but even so, a mere 23% of video game developers identify as such.

To help bring a renewed focus to this conversation, Google’s now launching  [Read More…]

Fitbit is adding menstrual cycle tracking for its female users

This could have a huge, positive impact on women’s health.

During Fitbit’s recent press event in New York City, the company talked extensively about the new products that it’ll be highlighting this coming spring. A lot of the focus was on its new Versa smartwatch and Ace fitness tracker, but Fitbit also took a good chunk of time to talk about new female health features it’s working on.

This spring, Fitbit will introduce menstrual cycle tracking for  [Read More…]

Some companies are finally aiming at the female demographic with beautiful wearables

Many of us guys take for granted that smartwatches and wearables have mostly been designed for us over the past few years. Manufacturers finally have put the focus on women in 2016 for wearables, and the expert opinion from the women friends I have is very positive. During and after CES 2016, I was texting images to them, who are fashionable people mind you (they are the type who carry Louis Vuitton, Chanel, Marc Jacobs, Prada and the like. For  [Read More…]