Apple, Samsung, and Fitbit make up 88% of all smartwatch sales.
While the smartphone market may be sitting at a standstill right now, the smartwatch market is currently growing. According to an analysis from research firm NPD, dollar sales of smartwatches in the U.S. increased by a massive 51% in November 2018 compared to November 2017 — resulting in total sales of $ 5 billion. As for unit sales, those saw an even larger 61% increase.
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