The LG G3 is upon us. And like any smartphone not named iPhone or Galaxy S, it’s sort of swimming upstream. That is, it’s got to fight against huge marketing budgets, cults of personality, and out-and-out fanboyism.

But as we’ve been saying for years now, LG’s long made excellent smartphones. And in the past year they’ve truly come into their own right, with features that are now being aped by other manufactures.

We’re still in the early stages of working with the LG G3, and we’ve got a little time before it’s going to hit store shelves. But here are the top 10 things you need to know about LG G3 as we see them so far.

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