American Express has just launched a video streaming app for Fire TV called AMEX Now. It includes content from Vanity Fair, Travel + Leisure, Food & Wine, and videos from the Tribeca Film Festival and Seed&Spark. To kick off the launch, Pharell Williams and his ridiculous hat will be performing at the Apollo and a live stream will be available through the AMEX Now app starting at 9:00 PM EST tonight. The concert is being directed by Spike Lee, so it’s bound to be interesting.

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