Are the best games on Android or are the best games on iPhone? That’s a question that’s becoming increasingly important to both Apple and Google, and they’re reportedly willing to help developers get massive marketing pushes in exchange for periods of exclusivity for hot new games. This will come as a surprise to precisely no one familiar with the console market, or the basics of running any store, real-world or virtual. Mario, Sonic, Halo, and other exclusive franchises made the console wars of the past, and on mobile, and for iOS and Android, that’s now translating into Plants vs. Zombies 2, Cut the Rope 2, and others. Ian Sherr and Daisuke Wakabayashi, writing for the Wall Street Journal:

As Android’s influence has grown, Apple’s editorial team has been factoring in exclusivity to a greater degree after it deems an app to be attractive, according to people familiar with the process. The editorial team also will give greater consideration to titles recommended by its developer-relations staff, they said.

Android, both in the form of Google’s Play Store and Amazon’s appstore, are working promotional angles in their own way as well:




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