Creating a seamless experience for moving between search results and your own apps

Google has been experimenting with new ties between keyword searches on mobile and Android apps, and now that functionality is being expanded pretty dramatically. Back in 2013 Google started partnering with a selective few big names like IMDb, Wikipedia and Open Table to have an “Open in app” button placed in Google search results when performed on your Android phone. This means you can quickly jump from web search results right into an app without leaving the browser to track it down yourself.

Back then the functionality was very limited in terms of apps but was also U.S.-only. Today Google is expanding the contextual app linking to users worldwide who have their devices set to English, and is adding even more app partners. A full 24 apps are being added, with even more to come as Google is making it simple to get in touch and have your own app updated to participate in the program.


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