HTC

Imagining how this might go down for a ‘normal’ buyer

Sometimes my mind runs wild with imaginary scenarios. The name “the all-new HTC One” stuck out at me as potential for trouble. And it’s not the first time HTC’s gone down this rabbit hole. So… this happened in my head:

Chad walked into the AT&T store. He’d never felt comfortable in it, even after the most recent remodel with its lounge area full of curved couches and big-screen TVs. The walls of phones and accessories and tablets were overwhelming, and half the time it seemed like any employee he talked to was utterly clueless. The other half were pushing technical jargon he didn’t understand. One of his coworkers had mentioned having a fairly similar experience at a Sprint store, though it apparently was awash in yellow tones, whereas this AT&T location was drenched in blues and oranges.

A female store employee, wearing khaki pants, a blue shirt emblazoned with the AT&T logo, and a lanyard with her name badge on it, walked up to Chad, smiling. “Hi, welcome to AT&T. I’m Lisa. Is there anything I can help you with today?” She held her arms out to the sides just a bit, as if she were ready to physically embrace him.

Chad focused his attention on her, blocking out the colorful cacophony of the rest of the store. “Yes, uh, I’d like to buy the new one.”


    



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