There’s a new ad for the Samsung Galaxy S5 that you can probably expect to see a lot of (along with the rest of Samsung’s impending marketing blitz). The 30-second spot focuses on the networking speeds, camera, and waterproofing of the Galaxy S5. Blessedly it’s just a fun, fast-paced commercial without trying to be all high-minded or unnecessarily combative. It’s just here’s the phone, and here are some of the fun things you can do with it, and we’re perfectly okay with that approach.

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