Wearables are a new product category and that means early-to-market companies like Samsung not only have to introduce and evangelize the very idea of devices like the Gear 2 and Gear Fit, but also convince us that we need them and that they deserve a place in our gadget collections and our lives. That takes a lot of marketing and a lot of money. Luckily, Samsung has a lot of both. Witness the brand new Another Me commercial above.


    



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