Sprint has spent millions of dollars promoting their truly unlimited data plans the past year, so many were surprised when a Dow Jones Newswire report claimed that CEO Dan Hesse said they throttle the top 1% of users. A day later and we find out Hesse was actually misquoted. It turns out he was actually referring to roaming data and not talking about postpaid customers.

“We don’t throttle our unlimited postpaid customers,” Sprint executive Bill White told CNET. A Sprint blog post clarified the facts:

  • Sprint does not throttle any postpaid phone data users for on-network or off-network usage. Sprint is the only national carrier offering smartphone users truly unlimited data with no throttling, metering or overages while on the Sprint network.
  • Sprint does have terms and conditions which prohibit certain types of data use that may impair other customers’ usage or harm or interfere with the network. At yesterday’s investor conference, Sprint CEO Dan Hesse was referring to Sprint’s right to terminate service of data abusers who violate Sprint’s terms and conditions. Customers who abuse our network by violating the terms and conditions will be contacted by Sprint in an effort to have the customer change their usage to comply with their subscriber agreement. Customers who do not change their usage and remain in violation of the terms and conditions may be subject to actions reserved by Sprint, including but not limited to termination. Consistent with our advertising, engaging in such uses will not result in throttling for customers on unlimited data-included plans for phones.

So it appears all the fuss yesterday was a little overblown, but that doesn’t mean that Sprint won’t eventually start to throttle or create new limits. Sprint is expected to roll out their 4G LTE network by mid-2012 and we expect some new data plans will follow.

It would be pretty awesome if Sprint offers the Galaxy Nexus with unlimited LTE data, but we will have to wait and see.

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